Communicating on the Web maximizing the return on investment means having a refined strategy on its goals, its target, the target market and the media of communication. The purpose of Blend is to provide each Client with a customized web strategy bringing together the opportunities of the different media in order to ensure effective communication and a comprehensive investment control.
A website as a communications tool is a complex project that is developed in three main phases:
Preliminary analysis of the market, development of a concept and user experience facilitation are essential elements for the design of a successful website.
The visual aspect of a website is not just a aesthetics issue but functionally responds to the communication objectives with respect to the project on which it is based.
Our websites are built on technologies that enable the universal use by users, search engines, and content managers.
Publication, site promotion and planning of a web marketing strategy are the three main steps of a web project development. Here are some of the main tools available to develop business strategies and visibility through the web:
Search Engine Marketing (SEM)
Positioning on search engines (SEO)
Paid Search (Advertising) on:
Google / Yahoo
Facebook / Instagram
Social Media Marketing
Brand Reputation Analysis
Every communication tool has its own language and the web is no exception, indeed! The drafting of texts for the web will have to take into account a number of typical instrument specificity. Any media, in fact, be it a social network, a blog, a web magazine or a corporate site has its communicative characteristics linked to marketing goals and target audience. For all this it is therefore necessary to draw up for the web, as an editorial campaign, a plan defined and declined on the needs of the tool and the Client.
The future of communication is certainly the Mobile. All now require an internet connection wherever they are to be located and increasingly are the traditional web users who have embraced a philosophy of “always on”. Here we will find in the future that now is all our users: they will seek services and answers directly from their Smartphone. We will be there to provide what they want, “always on”. Our services: